Ecosystem Interview: Brian Xin (DMA) – Chris Parker

Founder of Decentralized Marketing Platform (DMA)

This is an abbreviated version of the interview done by Chris P.  For the full interview on Elastos DMA, please read it here:

Could you expand a little on your business background?

I call myself an internet veteran with 22 years experience, starting in 1996 in Silicon Valley. I co-founded my first startup in 1999, ‘Rivalwatch’.  We provided data intelligence services to many e-commerce companies.

My second venture was Linktone, which was the first wireless value-added service company for the Chinese market. The big moment was when we worked on the Chinese ‘Super Girl’ show. It was the first reality show in China with cross terminal interactions (mobile phone, TV, PC). Millions of Chinese people voted for their favourite singers by using our SMS voting services.

My third venture was iKang, we built the very first online healthcare management platform in China. I spent three years as CTO at Microsoft MSN China before forming StarryMedia, the first wave social media marketing company in China.

How did you get connected with the Elastos team, and what made you want to join the ecosystem?

Rong, Feng, and I, are all Tsinghua University alumni. I had known about Rong’s operating system project ‘Elastos’ for a decade, and I really believed in the vision. The DMA project was born in September 2018.  It focuses on the decentralised digital market and commerce domains.

When Elastos released its alpha, I felt it was the right timing to do the business layer on top of the Elastos infrastructure. Without a powerful middleware layer, it’s hard for application developers to make real commercial apps that run smoothly.

How many team members do you have currently working on the project?

We currently have twelve team members involved in the project. Eight are in-house core team members, and four are on-demand community members (in China)

How does the ELA token play a part in the DMA economy?

ELA is the base currency of the whole Elastos ecosystem. DMA is the sidechain economy. The ultimate goal is to boost ELA’s value and also create enough incentive for the DMA sub-economy.

What should we expect from the Elastos Ticket demo on the 31st January?

‘Elastos Ticket’ dApp is the demo of the DMA 1.0 beta. It will show all major functions of DMA. The tickets are tokenized ERC-721 tokens and merchants can issue event tickets in the DMA merchant web. Users can then buy tickets in the B2C store.

Once the ticket asset is in the user’s wallet, they can then use, forward, and resell it.

What are your overall thoughts on the current crypto landscape?

I’m not an active token investor and trader, so I’m not too emotional to the 2017–2018 crypto market hype. But that hype was the trigger for people like me to seriously think about blockchain technology and the future of the economy. I strongly believe the future is bright if we can correctly use blockchain technology as an important part of the Smart Web. We will reshape business models with a token economy and then transform businesses into decentralised commerce.

The future is already here.  It’s just that some people see it and some don’t.

Feel free to leave a comment with your concerns, questions, and suggestions (or praises), for the Cyber Republic.


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