A new Suggestion has just been dropped with significant potential and ambition, based on this fundamental question: How do we become truly relevant to every party involved in the process from content creation to real-time payments?”


In a striking line, the Suggestion claims:

Any next generation media business will fully depend on the quality of the underlying rights management platform which, due to the extremely diverse nature of the media world and the many conflicting interests, is one of the most complex topics to solve. The ecosystem that has the solution to this big challenge will become the preferred choice of any next generation media business.”

In the world of content creation, copyright protection is a massive issue throughout various industries (movies, music, books, gaming, etc), yet copyright issues have continued to persist without full resolution.

There is increasing demand for a better Copyright Management Solution which allows for instant payment whenever content is live streamed or sold. Until these copyright problems are solved with the ability to have a seamless and efficient payment system, large businesses will not likely decentralize.

Elastos and DMA are up for the task in tackling these lingering issues through the Elastos Rights Management Platform (ERM). This is based on API-requirements and use cases from the Open Music Initiative (OMI) and its partners. The Copyright Management Solution is aligned with international standards.

The team is providing an ideal solution for copyrights in various industries. Between the combination of the Elastos infrastructure, hardware suppliers, DMA services, the new Elastos Copyright Framework, and new DMA Copyright SDK’s, they will be the answer to one of the gravest problems the blockchain industry has yet to solve. This framework is directly tied from years of experience and work with the Open Music Initiative.

But how will this whole process work?

This rights management framework/layer connects each party and tracks all the steps in the process from the creation of music to its end use (Digital capsule or live streaming). The Elastos network will be used to facilitate fair payments that can be tracked live for each and every part involved in the transaction. Through Elastos Carrier and Trinity Browser, top notch security will be provided through this framework. Live payment and individual DID’s (Decentralized ID’s) will be additional features of the framework. ERM will be ready to use for any live streaming music & video service, publishers, smart venues, and dApps where users can buy and resell digital media.

In other words, this is the moment we’ve all been talking about.  This is what Elastos was designed to do, and in its early marketing, what many of us were most excited about.  For artists, this could be a complete game changer, changing the narrative from “starving artist” to “successful artist”, amongst other things like significantly reducing piracy and digital asset scarcity.

As stated above, ERM fully supports the Open Music Initiative. OMI is a non-profit initiative of Berklee College of Music that is composed of a plethora of leading academic institutions, music and media industry organizations, creators, technologists, entrepreneurs and policy experts who cherish and value music. The initial goal of this initiative was to plug in holes that the music ecosystem has and, in turn, ensure that music creators and contributors are compensated.

Team Members Daan and Gavin have been deeply involved in the OMI as leaders and have a deep understanding of the standards and problems that the music industry faces.

ERM also supports Mycelia, a research and developer hub for musicians worldwide. The team wants to unlock the huge potential for creators in the space and explore new technological solutions in order to fully impact the music ecosystem.

The project’s next steps are:

-Development of DMA rights management layer

-Development of SDKs and APIs

-Development of dApps

-Working prototype possible within 3 months

The projects boasts a versatile team that has an average of 15 years of experience in enterprise software development, music/media industry, blockchain technology and open industry partnerships. The team’s chemistry is undeniable in the sense that they’ve all been closely working together for the last four years. Here are bios of each team member and their role with the project:

Brian Xin- Founder of DMA, Starrymedia, and co-founder of Rivalwatch. He’s started businesses in the U.S. and in China. Brian will lead the team on behalf of Elastos DMA and will ensure that the solutions will be specially embedded with DMA in building a strong ecosystem.

Gavin Nicol- Technology leader, innovator, and software sales experience for 25+ years at multi-nationals and scale-ups worldwide. He initiated the main open-API & minimal viable interoperability vision at OMI.  Through his work at EBT, he is a founding member of the W3C and has broadly influenced many of the technologies underlying the modern web. He played a significant role in the development of the HTML, HTTP, XML, XSL, DOM, XPath, SVG, XQuery and XLink standards and in building some of the earliest prototypes and implementations of these technologies. He is considered “the father of I18N on the WWW”.

Daan Archer- Expert in music copyright and decentralized platform models. He led the technical working groups of the OMI aimed at aligning representatives of 60 companies.

Erik Beijnoff – Was a working group member of OMI, on behalf of Spotify where he has 4+ years of music industry experience. He is also the lead developer of Repertoire, the decentralized open copyright network.

Nico van Hanxleden – Expert in Platform Architectures, Data Analytics and Monetization with experience at Siemens, Atos Global, Veon and Dutch National Aerospace Lab.

Daniele Musio- Expert in Design with a strong focus on mobile. Worked at Eindhoven Design Academy, Politecnico di Milano and BCPT.

Jochem Herber- Member of the Elastos Orchard team and experienced Marketer, Consultant, and Educator. Jochem was the key cog in connecting Brian Xin with the rest of the team in building the Elastos & DMA copyright management framework and SDKs. He will ensure a healthy relationship between the Elastos DX team and the community.

Wang Xin (Advisor)- AT&T Mobile and Entertainment, Huawei Multimedia System, ContentGuard, Xerox Research. Over 23 years of industry experiences on DRM,

multimedia systems, content security and system architecture, and he holds over 150 patents

in these areas. Many of these patented technologies form the foundation of the current

DRM and multimedia systems in practice. He is one of the key contributors to the

ContentGuard’s XrML (eXtensible rights Markup Language), which was the base for the MPEG’s REL (Rights Expression Language) standard, and the primary author of the Contract Expression Language (CEL) for the Content Reference Forum. He has been contributing to a number of DRM and multimedia related standards including MPEG, 3GPP, OeBF, ISMA and China DRM. He was the chair of the IEEE DRM Workshop from 2007 to 2011.

We live in a world where Youtube, Spotify, iTunes and Facebook take the majority of the profits from the content creators themselves. ERM has goals to invert that relationship and give the power back to the artists, musicians, and content creators themselves. Are you ready for the flippening?

Read the entire suggestion and make sure to voice your support:



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