Enter Ultra: Goodbye Google, Steam & Apple. The future of Game Distribution

Steam, Google, and Apple all have app stores familiar to most. These app stores are convenient ways for users to find and install software from their platforms. Ease of use is important in staying on top of the food chain, however, there is a dark underbelly to this industry unknown to the masses. The Ultra team identifies them:

  1. Monopolies are established over time due to these systems that are essentially walled gardens. Developers lose control over their own customer base. 
  2. Discovery Failure is the result of an ever growing catalog of games. Gamers and developers both struggle to match.
  3. Missed Opportunities due to new unexplored markets that don’t adhere to established models. 

As a result of these issues, the ULTRA team claims that:

 “88% of the PC game market is untapped, and developers continue to move away from ‘app stores’.”

Steam charges a 30% revenue share, and if declined, it’s nearly impossible for customers to find you.  This is parallel to the self-publishing industry, bound by Amazon’s kindle platform.

Ultra aims to resolve this issue. They claim that their solution will:

  • Be fair to developers 
  • Provide effective marketing 
  • Introduce new revenue streams 
  • Establish a rich, token-based economy built around referral bonuses, digital goods, rewards programs, and more
  • A solution backed by the established industry

As a gamer, the added benefits of using Ultra’s platform are:

As a developer, the benefits are:

Ultra’s technology is closed source, as they are building their own unique ecosystem.

Ultra does not have sole control over the tech, but their Content Distribution Technology has been developed over 8 years, used in massive companies like Bethesda, Riot, and Bandai Namco.

Their Overlay Technologies, developed over 6 years, are compatible with 5,000+ games…

And their Ad Technologies, developed over 4 years, is currently serving 33 billion ads per day.

But what’s the value of their token?

The Ultra Blockchain is based on Ultra Protocol, built on EOS developed by Daniel Larimer. Their blockchain currently performs at 11,000 transactions per second. All purchases of games, virtual items, and services on Ultra Games operate through smart contracts which require Ultra Coins, also called UOS Tokens. All features on Ultra, such as loyalty programs, beta testing, bug reporting, trade of digital goods, advertisements etc. work exclusively with UOS Tokens.

One important part of their technology is their ability to assimilate existing games onto their platform with an easy-to-use SDK.

Their whitepaper states, “The Ultra Games SDK will completely close the gap between legacy publishing platforms and Ultra by providing all SDK features available from competing platforms. 

“In this way, porting an application or game from other platforms to Ultra will be easy and effective. Various flavors of the SDK will be provided for all popular development environments and 3D engines such as Unity, Unreal Engine, Lumberyard, HTML5, C#, C++, Frostbite, and more.”

In short, Ultra plans to dominate the market by:

  1. Being The First Full-Featured Alternative Game Publishing Platform
  2. Offering Better Developer Marketing Tools
  3. Maintaining Transparent Business Practices
  4. Enabling Faster Payouts
  5. Encouraging Developer-Friendly Practices

Ubisoft, as well as AMD, have joined forces with Ultra to make this platform a reality.

 

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