On Sunday, May 26th, 2019, the MIT CEO Fireside chat was held. Present as speakers were Brian (Weimin) Xin and Gavin Nicol. Amos Thomas was also present as a reporter on behalf of CR Press. Many may already be aware of Brian and his project which is being developed utilizing the Elastos Ecosystem. However, for those who are not aware, here’s a quick recap.

Famous Amos (Left) & Brian (Right)

What is DMA?

DMA is Decentralized Marketing and Commerce.  It is a framework that is currently being developed by Brian Xin. DMA’s whitepaper states, “It utilizes the Elastos public resources and services, such as Main Chain as ledger, SideChain DID, distributed storage, Carrier’s P2P capability, to build the digital marketing layer, packed with various business logical modules.” These core resources are being used to construct and assist basic service modules which allows for digital asset management and exchange, digital copyrighted content marketplaces (more on this later), service-base and goods-based e-commerce platforms, and marketing tools. In a nutshell, DMA allows for data ownership and digital asset management in a space where many blockchain projects are aiming at but have yet to produce user friendly interfaces that can be assimilated by the wider public. The Elastos DMA Project could impact our daily lifestyles and change the way in which consumers interact with their data.

The Elastos DMA Project is not just talking the talk, but walking it. Brian presented, to MIT CEO, a few examples and his confidence in various projects currently being developed.

DMA Project Highlights

Uptick Dapp

Uptick is the first pilot dApp (e-ticketing) on DMA which Brian believes carries real market value. Brian expressed that the metrics that determine his competition in this market are readiness of infrastructure, usability of application, openness of the platform, and the business model. Uptick’s main use case in the E-ticketing space is to connect content creators to vital distribution channel/venues. Brian expressed high confidence in Uptick’s ability to compete with the likes of Stubhub and Eventbrite.

He clearly expressed Uptick’s advantage over ticketing giant Stubhub. For those who are unaware, StubHub is an online ticket exchange company owned by eBay, which provides services for buyers and sellers of tickets for sports, concerts, theater, and other live entertainment events. It has grown from the largest secondary-market ticket marketplace in the United States into the world’s largest ticket marketplace. Uptick has positioned itself as over both primary & secondary ticketing markets because of its unique core modules which utilize the Elastos Infrastructures. These core DMA modules allow for event organizers and artists to obtain their fair/full share while maintaining absolute control over e-ticket distribution. Further benefits entail the ability to dictate the terms on which tickets can be resold, ensuring that suppliers are always involved in all transactions related to their event.  

The Shanghai “Metro” App

DMA has been actively working on an app called “Metro”. Brian’s company has already provided consulting services to Shanghai and Beijing metro companies on the topic of “mobile internet + metro operation strategies” since 2015; they are considered experts in the field. The Shanghai metro official app was built on this strategy. Metro’s use case is not primarily geared towards any metro company in particular, but it is focused on helping passengers spend quality time during the trip with incentives. It is more like a companion app for metro passengers and it has a user-oriented approach. The China City Transportation Association is now making a mobile payment standard for all city metro ticketing services, such as QR code validation processes. Which, of course, will be available to Metro. Currently, there are 500,000 users testing this application.

The Elastos DMA project is pushing on. With the release of the Elastos Ethereum sidechain the community may see even more exciting developments out of DMA, thus, stay tuned!

Rights Management

Brian was not the only speaker at the MIT CEO fireside chat. Gavin Nicol, a 25+ years enterprise software and internet standards veteran, was also present and he spoke on Rights Management and Licensing utilizing blockchain technologies. He started off his speech by saying, “Blockchain is very early right now, and as Brian rightfully stated, the infrastructure must be laid out. That’s why I’m so excited about Elastos, Elastos is a project that is ACTUALLY laying out the foundation and saying let’s get it done.”

Gavin spoke of various Rights Management issues that should/could be addressed by blockchain technologies. The Music Industry OMI issue was particularly disturbing which has left billions of dollars worth unpaid to content creators due to the inability to identify them. Known companies like Spotify are plagued with this issue.

Gavin holds the position that blockchain can be used to assist with these issues but it will not completely solve them. Gavin aims to work with The Elastos DMA project to tackle the issue of Rights Management in the blockchain space.

The Future

A group, DMA & Gavin included, are working on a proposal together. They believe the short term priority for Elastos is to have more solid infrastructure-level Elastos services for business applications & developer communities.

DMA will be rocketed into the Rights management space, which is one of the four advertised use cases in DMA’s scope. They’re discussing plans that will make all copyrighted content manageable digital assets within the Elastos ecosystem.

Brian?—?“And we will work with infrastructure team on building digital capsule on Elastos runtime–the software based trust computing environment, which will be very important for Elastos near term success and market delivery. I believe this will be the major work of infrastructure team after the carrier and trinity releases.

In addition, Daan Archer is also with the team. He is a software innovator and platform strategist with a MIT Sloan & Media Lab background. He also led the initial technical working groups of the Open Music Initiative (OMI) while aligning 60+ companies and resulting in its official API-requirements. Him and Gavin have been working together since 2014. This is the great effort of JoChem and Orchard. We have been working on the plan for couple of months. I think we will be able to deliver a solid plan in early June. I hope the strong support from the community. I am also having the leading expert of MPEG.21 standard group on board, who has 20+ years experience in digital rights management, and holds several important patents (based in LA California). Ya, all guru team! Excited?

With DMA, Rights management module, digital capsule, runtime, carrier and hive, we will be able to a support great number of commercial dApps. The first wave is achievable in coming 6–12 months and is important for Elastos near term success in global market. The hardware related trust environment can be the long term goal and I see it’s also moving on these days. With all these together, I believe Elastos will be the solid and most used infrastructure for next gen internet in 3–5 years.”

We hope you’re excited, we sure are!

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